Join industry leaders and innovative thinkers for a day of insightful discussions and exclusive research reveals at CIMM East. This comprehensive event brings together experts from across the media ecosystem—networks, agencies, advertisers, measurement companies, and technology providers—to address the most pressing challenges and opportunities in today's evolving measurement landscape.
Panelists will take stock of the current state of the multi-currency market—touching on the economics of measurement, barriers to adoption of new currencies, as well as the implications of the growth of streaming and proliferation of different transaction models.
Aaron Lilly | EVP, Client Success & Growth - VideoAmp
Celeste Castle | EVP, Head of Research & Measurement - dentsu
Jackelyn Keller | CMO - Comscore
Kym Frank | SVP, Ad Sales Research & Data - FOX
Nicolas Grand | Exec. Director, Research and Value Analytics - GroupM
Jon Watts | Managing Director - CIMM (Moderator)
Building off of the highlights from CIMM’s research, this discussion focuses on how the industry is working to define "performance" when it comes to CTV — with new approaches to connecting campaigns to outcomes like sales and incremental lift.
Dan Larkman | Founder, CEO - Keynes Digital
Dan Mouradian | SVP, Global Client Solutions - Innovid
Jess Pellen | Sr. Director, Measurement & Insights Strategy - Kargo
Lily Tong | Director of Product and Engineering, Measurement, Amazon Ads - Amazon
Tony Yi | EVP, Business Development - Cadent
Tameka Kee | SVP, Programming & Operations - CIMM (Moderator)
Building off of the highlights from CIMM’s research, this discussion centers on how and why audience insights factor into the planning process (and lead to better campaign optimization).
Alex Groysman | VP, Ad Product Development - Spectrum Reach
Fariba Zamaniyan |Â VP, Global Data Monetization - TiVo
Sara Grimaldi | VP, Audience Impact & Intelligence - Paramount
Stephen Fugedy | Lead Solutions Marketing Manager - LiveRamp
Wendi Dunlap |Â EVP, Business Intelligence and Audience Science - Mediahub Worldwide
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Lynne d Johnson | Content Director - AdMonsters (Moderator)
This critical discussion brings together representatives from all sides of the marketplace to tackle the growing issue of fraud in connected TV advertising. Panelists will explore detection strategies, accountability measures, and collaborative solutions that can help protect the integrity of the rapidly expanding CTV ecosystem.
